Posts Tagged ‘Acai Berry’

Perhaps Janine Sugawara confused crunchberries with acai berries.

On May 21, a judge of the U.S. District Court for the Eastern District of California dismissed a complaint filed by a woman who said she had purchased “Cap’n Crunch with Crunch Berries” because she believed it contained real fruit.  The plaintiff, Janine Sugawara, alleged that she had only recently learned to her dismay that said “berries” were in fact simply brightly-colored cereal balls, and that although the product did contain some strawberry fruit concentrate, it was not otherwise redeemed by fruit.  She sued, on behalf of herself and all similarly situated consumers, some of whom may believe that there are fields somewhere in our land thronged by crunchberry bushes.

Janine may have the IQ of a potted plant, but it is far more likely that she saw an opportunity for some quick cash with a silly lawsuit. Some faith in America has been restored by the wise judge who immediately dismissed the case.

The court, Judge Morrison England, Jr., also pointed out that the plaintiff acknowledged in her opposition to the motion to dismiss that “[c]lose inspection [of the box] reveals that Crunchberries . . . are not really berries.”  Plaintiff did not explain why she could not reasonably have figured this out at any point during the four years she alleged she bought Cap’n Crunch with Crunchberries in reliance on defendant’s fraud.

No one could possibly be that stupid, right? The attorneys working on the case should be tarred and feathered for wasting public resources dealing with their shady attempts at scoring some quick cash.

Judge England also noted another federal court had “previously rejected substantially similar claims directed against the packaging of Fruit [sic] Loops cereal, and brought by these same Plaintiff attorneys.”  He found that their attack on “Crunchberries” should fare no better than their prior claims that “Froot Loops” did not contain real froot.

See the update to the story where her attorney tries to save face, and fails miserably.

Read Full Post »

Kraft has released two varieties of sugar-free Jell-O snack cups boasting antioxidants; one is raspberry- and goji-berry-flavored, the other strawberry- and acai-berry-flavored. Neither contains any part of the goji or acai berry, nor any raspberry or strawberry. The antioxidants in the products are vitamins E and A, added to the product via supplements.

We have discussed the merits of certain superfoods, such as acai berries before. Although the Jell-O isn’t without any nutritional benefit, we feel that it is preying on consumers general lack of attention to detail about these types of things. Not cool Kraft, not cool.

Read Full Post »

The acai berry is a small fruit, related to blueberries and cranberries, which grows on a type of palm tree. It is considered a superfood because of its naturally high quantity of antioxidants.

Anthocyanins and flavonoids are powerful antioxidants that help defend the body against life’s stressors. They also play a role in the body’s cell protection system. Free radicals are harmful byproducts produced by the body. Eating a diet rich in antioxidants may interfere with aging and the disease process by neutralizing free radicals.

There are several fruit with antioxidants, but acai berries stick out amongst them.

Some studies show that acai fruit pulp has a very high antioxidant capacity with even more antioxidant content than cranberry, raspberry, blackberry, strawberry, or blueberry.

Adding some of this superfood to our diet may be a prudent investment in our health. We don’t believe that there is anything magical about acai berries which will cause weight loss without effort or cause women to suddenly find you very attractive. Eating foods like this in addition to proper exercise however, will keep your doctor pleased with you for while. When was the last time you went to see your physician and he left the exam room with a smile on his face?

For now, plenty of research supports eating a diet rich in antioxidants. There’s no doubt that berries and other fruits are a key part of any healthy diet promoting weight loss.

Read Full Post »